THE SCOPE
What began as an electric bike kick-starter campaign, it has now launched into one of the leaders in the Australian electric bike sector. Dillenger Electric Bikes is based on the Gold Coast but has also opened up a new store in Melbourne. They service Australia wide as well as the USA and UK. The team specialises in electric bikes that you can ride out of the shop and conversion kits that can be strapped onto your regular bike.
Dillenger had a new range of electric bikes coming on the market and they needed help with names, logos, and designs. To increase the awareness of Dillenger, we also implemented a short Social media campaign to gain increase their online engagement. This campaign included a number of short videos we created to promote some of the products and some How-to videos on converting a normal (peasant) bicycle to a Dillenger Electric Bike.
Social Media Managment
Dillenger wanted to create a new Instagram account to help promote their products. We ran a brief social media campaign with unique photos and promotional videos for their products. We made sure that we were targeting the right audience with all of our posts. By the end of the month, we had some great results; gaining over 1000 targeted followers who were engaging with the content.
